There’s an app for just about everything, from games to ebooks, to dating, cooking, shipping, sharing photos and more, businesses are developing more and more mobile apps to reach and engage their customers. In addition to charging for the app, many app developers monetize through advertising, in-app purchases, referrals and cross promotions.
Once using an app, businesses offer targeted advertising per user, options for premium content like access to extra levels or additional features, suggestions for additional apps by the same company or for related content that the company will receive revenue from for referring anyone who clicks through and converts. frontend, backend, advertising platforms, partners), there are a multitude of opportunities for something to break, such as partner integration or data format changes, device changes like OS updates or new devices, external changes like media coverage or social media exposure, and company changes like deployments, new game releases, AB tests and more.
Reality television piles it on with competitions of singing, dancing, dating, cooking, living, surviving – there are even shows about parking garages.
All of this is part of a much larger trend of trivializing everything down to its entertainment value.
Just like the butterfly effect, where the flap of a butterfly’s wings can cause a string of events leading to a huge storm, if one element of an application is working less than optimally, it can cause major problems elsewhere, which translates into unhappy customers, uninstalls, revenue losses and drops in market share.
With traditional BI and monitoring tools like dashboards and alerts, you may only realize that something has broken down once your uninstall numbers begin to rise or you notice that users have stopped returning.
A more recent take on this theme can be found in The Hunger Games, a tale of a dystopian future in which food and gladiatorial-like contests provide diversion from the reality of the horrific system of subjugation and perpetuation of massive inequity.
The events should be open for everyone and free of charge/non-profit.
The goal of the project is to create a place for different students, student organisations, communities and disciplines in Aalto University and Otaniemi area to meet each other, experiment ideas and projects, organize events, workshops and exhibit and perform art.
It is a gathering space for the community and a space for passion, learning from each other, teaching what we know, sharing and hanging out.
Depending on whether or not the admiration is mutual, a scenario like this is either exciting or potentially creepy. Today, Happn is launching locally in San Francisco at Facebook’s F8 conference.
But this is how things work with Happn, the latest Internet dating service. While the app is already live in New York City and a few other U. markets, San Francisco’s hyper-connected, early adopter population should provide a sizable sample of single users on which Happn can test its core hypothesis: That people want to connect digitally with the people they encounter in the real world.