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Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.

And many of them pay a hefty sum for that chance to meet their perfect match.

“As well as the major players, you’ve got a lot of companies, like ourselves, offering a niche offering.

It’s a very exciting place to be, and we’re still far from reaching saturation point.”Key functions The cornerstone of an online dating site is the search facility, whereby users key in a range of search criteria – including age, income, physical characteristics and geographical location – and the site brings up a list of people based on those preferences.

Whereas the old agencies often did a lot of the searching for their members, meeting new clients before hand-picking their potential matches, the modern site allows users to do all the work, searching a database of other members and arranging meetings themselves.

In addition to the established market leaders, and US-based e Harmony, the online dating sector comprises a number of niche sites, including Fitness Singles for health and exercise fanatics, Lovestruck for busy city professionals, and Uniform Singles, which is tailored to people in the military and emergency services – and those with a uniform fetish.

The well-documented rise in cases of separation and divorce is lining the pockets of lawyers, and is also providing a growing market for the online dating site.

is the largest online dating community for active singles.Over the last few years we have had the please to help build many interesting online communities built around the concept of a social network.Today I was reviewing our dating portfolio and asked myself, “Is Starting an Online Dating Website Still Profitable?Julian Keenaghan is the founder of one such niche site, Tastebuds, which matches up users according to their music tastes.He believes there is still plenty of potential in the market.

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